adidas
INFLUENCER CAPTURE / CONTENT PRODUCTION / AMBASSADORS
Storytelling across the Canadian market that drives high engagement and conversion.
Our work with adidas golf began in 2023, with the notion of sponsoring our Canadian Classics Youtube series. With average watch time of 9+ minutes, it was a natural fit to insert the adidas brand in a high-conversion environment. Our production expertise continues to lead to a number of incremental projects where TPL has executed media day plans for influencer events, and acted as the selected media house for new product launch events. This content has been leveraged on @adidasgolf social channels and for internal use cases.
Tour 360 product launch video, highlighting new shoe features
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70%
70% View Rate Past 3 Seconds
With 70% view rate past 3 seconds, TPL's FW 2023 content helped position adidas' new launch to gain market share. This content achieved over 250,000 views with record-setting share rates.
100K+
100K+ Views on Influencer Coverage
With over 100,000 views, and 200 hours of watch time, the adidas Day on the Range, featuring Sara Winter and Mac Boucher, helped promote the new Go-To collection in the summer of 2023.
200K+
200K+ Views on Canadian Classics
With 200,000+ views, and over 4,000 hours of watch time our Canadian Classics series is one of Canada's highest engagement social series. This series has won Canada's best golf multimedia, an award determined by GJAC and Golf Canada, three times. What's more, adidas benefits at the green grass account level, as a number of key stakeholders are featured and have the opportunity to share their local community.
