New York Golf Club

Launching a sports team into existence

TPL spearheaded brand and social initiatives tied to NYGC's brand launch. Our team defined NYGC's brand strategy, social strategy, social pillars & content series', along with visual identity, tone of voice and audio identity on all major social platforms. Our efforts included full service media day in Manhattan culminating in a late night Jimmy Fallon appearance, weeks before our season launched. From there, our team delivered social calendars, end-to-end writing and design of social content production throughout the season. We regularly directed our four players along with LPs and various celebrities, including: Xander Schauffele, Rickie Fowler, Matt Fitzpatrick, Cameron Young, Eli Manning, CC Sabbathia, Derek Jeter, Ja Rule, Keegan-Michael Key. We achieved viral status in multiple scenarios, increasing NYGC and TGL share of voice.